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Decks by heldi pratama (0)
tesdemographical:
Clear Shampoo mainly targets adolescents and adults aged between 15 and 45 years old who are actively concerned about personal hygiene, appearance, and scalp health. This age group tends to experience dandruff due to hormonal changes, daily activities, stress, and exposure to pollution, making them a suitable market for Clear’s anti-dandruff positioning. Initially developed as a men’s shampoo, Clear strongly focused on male consumers who value practicality and visible results. Over time, the brand expanded its product variants for women, addressing specific needs such as long hair, hair fall, and scalp nourishment. This strategic expansion allows Clear to appeal to both genders while maintaining its core identity as a scalp-care expert brand.
From a socio-economic perspective, Clear Shampoo targets middle to lower-middle income consumers by offering products at affordable prices while emphasizing strong functional benefits. This pricing strategy makes Clear accessible to students, young professionals, and working-class consumers who seek effective yet economical hair care solutions. Geographically, Clear is widely consumed in urban and semi-urban areas where fast-paced lifestyles, frequent outdoor activities, and environmental pollution increase the risk of scalp problems. High exposure to mass media advertising and digital marketing in these areas also supports brand awareness and purchase decisions. Overall, Clear’s demographic targeting focuses on a broad but well-defined consumer segment that prioritizes practicality, affordability, and proven performance in daily hair care.(0)(0)(0)
