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MKT 301 - Ch. 7 - University of Louisville

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Section 1

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Limited Decision Making

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Last updated

5 years ago

Date created

Mar 1, 2020

Cards (43)

Section 1

(43 cards)

Limited Decision Making

Front

a consumer decision-making process used when purchasing products occasionally or needing information about an unfamiliar brand in a familiar product category

Back

Social Class

Front

an open group of individuals with similar social rank

Back

Personality

Front

a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations

Back

Cognitive Dissonance

Front

a buyer's doubts shortly after a purchase about whether the decision was a right one

Back

Consumer Socialization

Front

the process through which a person acquires the knowledge and skills to function as a consumer

Back

Physiological Needs

Front

food, water, sex, clothing, and shelter

Back

Safety Needs

Front

security, freedom from physical and emotional pain and suffering

Back

Selective Distortion

Front

an individual's changing or twisting of information that is inconsistent with personal feelings

Back

Selective Retention

Front

remembering information inputs that support personal feelings and beliefs and forgetting inputs that do not

Back

Motive

Front

an internal energizing force that directs a person's behavior toward satisfying needs or achieving goals

Back

Consumer Buying Behavior

Front

the decision processes and purchasing activities of people who purchase products for personal or household use and not for business purposes

Back

Consumer Buying Decision Process

Front

five-stage process that includes recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation

Back

Patronage Motives

Front

motives that influence where a person purchases products on a regular basis

Back

Lifestyle

Front

an individual's pattern of living express through activities, interests, and opinions

Back

Reference Group

Front

a group that a person identifies with so strongly that he or she adopts the values, attitudes, and behavior of group members

Back

Social Needs

Front

human requirements for love and affection and a sense of belonging

Back

Level of Involvement

Front

an individual's degree of interest in a product and the importance of the product for that person

Back

Social Influences

Front

the forces other people exert on one's buying behavior

Back

Internal Information Search

Front

an information search in which buyers search memories for information about products that might solve their problem

Back

Consideration Set

Front

a group of brands within a product category that a buyer views as alternatives for possible purchase

Back

Attitude Scale

Front

a means of measuring consumer attitudes by gauging the intensity of individual's reactions to adjectives, phrases, or sentences about an object

Back

Opinion Leader

Front

a member of an informal group who provides information about a specific topic to other group members

Back

Self Concept

Front

a perception or view of oneself

Back

Learning

Front

changes in an individual's though processes and behavior caused by information and experience

Back

Situational Influences

Front

influences that result from circumstances, time, and location that affect the consumer buying decision process

Back

Extended Decision Making

Front

a consumer decision-making process employed when purchasing unfamiliar, expensive, or infrequently bought products

Back

Maslow's Hierarchy of Needs

Front

the five levels of needs that humans seek to satisfy, from most to least important

Back

Roles

Front

actions and activities that a person in a particular position is supposed to perform based on expectations of the individual and surrounding persons

Back

Esteem Needs

Front

respect and recognition from others

Back

Culture

Front

the accumulation of values, knowledge, beliefs, customs, objects, and concepts that a society uses to cope with its environment and passes on to future generations

Back

Perception

Front

the process of selecting, organizing, and interpreting information inputs to produce meaning

Back

Attitude

Front

an individual's enduring evaluation of feelings about and behavioral tendencies toward an object or idea

Back

Information Inputs

Front

sensations received through sight, taste, hearing, smell, and touch

Back

Consumer Misbehavior

Front

behavior that violates generally accepted norms of a particular society

Back

Routinized Response Behavior

Front

a consumer decision-making process used when buying frequently purchased, low-cost items that require very little search-and-decision effort

Back

External Information Search

Front

an information search in which buyers seek information from sources other than their memories

Back

Evaluative Criteria

Front

objective and subjective product characteristics that are important to a buyer

Back

Impulse Buying

Front

an unplanned buying behavior resulting from a powerful urge to buy something immediately

Back

Self-Actualization Needs

Front

grow, develop and become all a person is capable of becoming

Back

Psychological Influences

Front

factors that in part determine people's general behavior, thus influencing their behavior as consumers

Back

Subculture

Front

a group of individuals whose characteristics, values, and behavioral patterns are similar within the group and different from those of people in the surrounding culture

Back

Buying Behavior

Front

the decision processes and actions of people involved in buying and using products

Back

Problem Recognition

Front

a buyer becomes aware of a difference between a desired state and actual condition.

Back