Systems Thinking - problem solving approach An organisation is a social system of interrelated dependencies System is a group of things working together. Everything is a part of a system in the Universe and is connected which has been proven by quantum physics This works even at the molecular level So it is important to not get stuck at micro levels and see the bigger picture Both time and productivity gets wasted. Ex. Bhavika and Sayali are system thinkers of SoBA In Marketing A marketing campaign is a social system of interrelated parts and processes Don’t jump to conclusions. Always look at the BIG PICTURE and CONNECT THE DOTS All elements of the campaign depend on each other for successful execution This works at all levels from individuals to agencies At a basic level it is about connecting the dots All parts and functions are interconnected and need to work in harmony to deliver the expected output for a great campaign
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Dec 9, 2023