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Criteo - Cons

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Last updated

7 years ago

Date created

Mar 1, 2020

Cards (10)

Section 1

(10 cards)

Criteo - Cons

Front

Criteo optimizes for clicks (not conversions). AdRoll Dynamic CPM Pricing - allows for full funnel approach for real business impact AdRoll offers more control and transparency - No Black Box! Criteo's Templatized Dynamic Creative + Video No scalability Arbitrage pricing model Not a Facebook Approved Partner

Back

Criteo - Pros

Front

Strong Last Click Performance Good in travel industry

Back

Quantcast - Cons

Front

Usually has some Retargeting built in - No transparency No Social Reach Static creative only Doesn't always leverage 1st party data: publisher (2nd/3rd) Multiple pixels across site No video

Back

Google - Pros

Front

No additional margin Campaigns can sit alongside Search/Affiliate Access to YouTube Inventory

Back

FB - Cons

Front

Limited reach on the web and native. Bad UI Attribution is difficult: Must measure through Atlas ($$$) Only offer visibility with locked windows (1, 7, 28 days) Does not play well with other reporting systems High minimum spend for account management ($50K+)

Back

FB - Pros

Front

No additional margin Extra targeting features: Demographic, interests, etc First Access to new products

Back

Google - Cons

Front

No reach outside GDN on the web, nor Social. High minimums for Account management Crappy templatized creative Google will often consolidate all campaign reporting—including search, YouTube, etc— so clients get low visibility into campaign performance unless they set up campaigns themselves.

Back

Quantcast - Pros

Front

Good "reach" Access to publisher data: demographics, etc

Back

Steelhouse - Cons

Front

Steelhouse whitelabels technology from The Trade Desk - no deep insights or build for customers. ATTRIBUTION: 30/30! Push on this! AdRoll offers a comprehensive attribution dashboard Self-Service - Poor AM support * bad dashboard Former clients have complained about: Limited reach and scale, and Unclear pricing practices Not an approved Facebook Marketing Partner

Back

Steelhouse - Pros

Front

Connected TV - unsure if works Easy to use dynamic ad creator Potential access to YouTube

Back