The process of making or growing things to be sold as products, usually in large quantities
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Mass consumption
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The use or purchase of goods or services by a large number of people
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barrier to entry
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any factor that makes it difficult for a new firm to enter a market
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Market share
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the portion of a market controlled by a particular company or product
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Differentiate
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When a company differentiates its products, it shows how they are different from each other and from competing products
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core business
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central activity of a company
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Switch
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To change from one thing to another, usually suddenly
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economies of scale
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factors that cause a producer's average cost per unit to fall as output rises
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Mass market
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Describes the largest group of customers with specific needs and wants in an industry
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Production 2
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An amount of something that is produced
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Profit margin
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Difference between the price of a product or service and the cost of producing it, or between the cost of producing all of a company's products or services and the total sum they are sold for
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Competitive advantage
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An advantage over competitors gained by offering consumers greater value