A protocol, such as HTTP, that allows one request and response per session.
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HTML document
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A plain text or ASCII document with embedded HTML tags that dictate formatting and are interpreted by a browser.
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markup language
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A language that provides text and graphics formatting through the use of tags. Examples of markup languages include HTML, XML, and SGML.
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persistent cookies
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Cookies that are stored on a local device and remain there when a session ends.
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HTTP session
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The connection between a Web server and a client that begins with an HTTP request and ends when the response is complete.
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predictive services
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In the context of browsers, search engines, and the Web, the ability of software to better locate information using accumulated historical queries.
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session cookies
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Cookies that are deleted when the browser is closed.
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invisible Web
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Web sites that are not accessible to Web crawlers.
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local HTML editors
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Software for creating HTML pages that is stored on a local device.
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HTML conversion utility
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Utility software that converts documents, spreadsheets, and databases into HTML files that can be posted on the Web.
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HTML tags
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A set of instructions, such as <B>, inserted into an HTML document to provide formatting and display information to a Web browser.
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cookie
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A message sent from a Web server to a browser and stored on a user's hard disk, usually containing information about the user.
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inline CSS
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A Cascading Style Sheet that is embedded among the lines of HTML in a source document.
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private browsing
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A service offered by many browsers that deletes the browser cache and history list.
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browser extension
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A module of computer code that adds capabilities to a browser, such as the ability to block ads on Web pages.
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hypertext
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A way of organizing a collection of documents by assigning an address to each and providing a way to link from one address to another.
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HTML5
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The current version of HTML.
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dynamic Web page
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A way of displaying customized content in response to keyboard or mouse actions, or based on information supplied directly or indirectly by the person viewing the page.
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sponsored links
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Links displayed by a search engine that have paid placements.
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History list
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A file of recently visited Web sites maintained by a browser.
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bookmarks
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A feature of Web browsers that saves the URLs for selected Web sites.
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HTTP methods
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A set of commands, such as GET and POST, that are transmitted between Web servers and clients using the HTTP protocol.
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hypertext links
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Also referred to simply as links; words, phrases, or images on a Web page that, when clicked, take you to designated URLs.
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default browser
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The browser that opens automatically when clicking links from email messages or other sources.
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search terms
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The words entered into a search engine or database to form a query.
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query processor
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The component of a search engine that examines keywords entered by users and fetches results that match the query.
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CSS (Cascading Style Sheets)
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Used in conjunction with HTML, a means of formatting the appearance of text and other elements of a Web page.
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online HTML editor
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A Web app that provides tools for creating HTML pages.
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HTTP Secure
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The protocol used to create secure connections for ecommerce by adding a layer of encryption.
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server-side scripts
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Program code that is executed by a Web server in response to client data.
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browser home page
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The first page displayed when a browser starts.
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source document
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A file containing the HTML tags or scripts for a Web page.
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search engine indexer
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The component of a search engine that reviews the Web pages brought back by a crawler and creates pointers to them so that they can be quickly accessed.
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HTTP status code
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A code that is sent in reply to a HTTP command. For example, 404 is the status code for Page not Found.
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plugin
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A software module that adds a specific feature to a system. In the context of browsers, a plugin adds the ability to display or play various additional file formats.
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search engine optimization
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Making modifications to a Web site to move it closer to the top of the list returned by search engines.
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HTTP
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The communications protocol used to transmit Web pages. HTTP:// is an identifier that appears at the beginning of Web URLs (for example, http://www.fooyong.com).
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linkrot
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Web page links that no longer connect to active sites.
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search history
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A list of queries entered into a search engine and also stored by the search engine.
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internal CSS
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A Cascading Style Sheet that is part of an HTML document, but located in a separate area (usually the head section).
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browser tabs
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Graphical controls near the top of a browser window that allow users to hold open multiple Web pages and switch back and forth between them.
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link popularity
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A metric used by some search engines to rank the sites that are relevant to a query.
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browser cache
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The collection of HTML pages and images that is stored locally by a browser and used to quickly load pages that have been previously viewed without waiting for them to be downloaded again.
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short URLs
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Web site addresses that have been shortened by services such as Bitly; commonly used in tweets where there is a character limit.
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bidirectional links
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In the context of the Web, links that allow two documents to refer to each other, rather than a link that contains only a one-way reference.
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client-side scripts
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Program code that is executed by a client's browser, as opposed to being executed by a remote server.
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public key encryption
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An method of encryption that uses one key to encrypt data, but a different key to decrypt it.
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first-party cookie
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A cookie that is generated by the Web page that is shown in the browser.
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external CSS
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A Cascading Style Sheet that is stored in a file separate from the HTML source document for a Web page.
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search operator
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A logical operator such as AND, OR, or NOT used to formulate complex queries.
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Section 2
(13 cards)
Web site
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A group of Web pages accessible at a specific Web address that holds a collection of information identified by a common domain name, such as www.cnn.com.
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Web search engine
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A program that uses keywords to find information on the Internet and returns a list of links to relevant documents.
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static Web page
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A Web page that does not change once it is displayed on the screen by a browser.
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Web crawler
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The component of a search engine that autonomously visits Web sites collecting Web page data that will be indexed and available for searching.
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Web browser
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A program that communicates with a Web server and displays Web pages.
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unidirectional links
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Links between Web pages that go in one direction only, linking A to B, but not linking B back to A.
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World Wide Web
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An Internet-based collection of linked HTML documents identified by URLs and accessed using browsers and the HTTP protocol.
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Web server
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A computer that listens for queries from Web browsers and transmits HTML documents over the Internet.
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style rules
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Specifications for styles that are compiled into Cascading Style Sheets (CSS).
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Web hosting service
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A company that offers Web server space for people or businesses that want to create Web sites.
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Web pageInformation
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displayed by a Web browser that's produced from an HTML document or generated on the fly from data in a database.
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third-party cookie
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A cookie that is generated by an ad or an entity other than the Web page that is shown in the browser.