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what to avoid in website design

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Last updated

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Date created

Mar 1, 2020

Cards (29)

Section 1

(29 cards)

what to avoid in website design

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flash automatic videos scrolling

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Hotjar helps you understand what is

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neglected on the site, in order to optimize the site for better customer experience

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What is hotjar

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All-in-one analysis toolpack that allows companies to track online behaviour Allows customers to have a voice all in one analytics and feedback

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upsell

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same product family, more expensive

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Annual maintenance costs of website are

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3 to 5 times development cost

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online and mobile sales are growing in

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double digits

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Describing your target market

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who is it how do you get information about them what would they like

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Websites must have

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objectives be tested for usability be measured

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A good website design process in the most

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valuable resource

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What should drive website design

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business goals and target audience

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Form analytics identify which field spaces

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take too long to fill out and which ones are left blank in order to increase accessibility and efficiency.

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What is an excellent bounce rate?

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26-40%

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What to use in website design

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search options columns in home page web content management system large font white background

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Business websites are not an exercise in either

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technology or aesthetics

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More than half of those online....

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buy something

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Good website design summary

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take customer into account easily navigable usable flows

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Website objectives vary by

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firm

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cross sell

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sale of additional products and/or services to the same customer.

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use the ________ ________in web design

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golden triangle

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Business websites are an exercise in

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cost effective execution of marketing srategy

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Marketing task of creating a website

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measure and improve the business effectiveness of site

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What is a roughly average bounce rate?

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41-55%

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Goal of website

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site stickiness

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From the data retrieved from hotjar, companies are able to improve

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customer experience thereby allowing them to reap higher conversion rates

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Heat maps represent

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what customers click on the most. where on the site is neglected

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For site usability make sure it is

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easy to find easy to check out easy to use use of personas

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Objectives for a web site can also depend on

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which aspect of the customer lifecycle is most important (ex. acquisition, research, awareness, branding)

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visitor recordings allow businesses to see

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the exact customer navigation on the site and every mouse move they make which will allow a company to identify usability issues

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Hotjar shows you analytic information that shows you

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what page has the most visitors and the exact page that customers leave on.

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