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MISS C UNIT 2 MARKETING OBJECTIVES

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Section 1

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marketing objectives

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Last updated

6 years ago

Date created

Mar 1, 2020

Cards (11)

Section 1

(11 cards)

marketing objectives

Front

likely to be informed by research and constrained by budgets they will be used to select the marketing strategy and develop a marketing plan may focus on 1)SALES VOLUME AND VALUE ] 2)market size 3) market sales and growth 4) market share 5) brand loyalty

Back

sales volume

Front

The number of items or products or services sold by a business over a period of time. AMOUNT OF SALES EXPRESSED AS A NUMBER OF UNITS SOLD e.g 20 tonnes of wool

Back

how can u increase sales by decreasing sales value?

Front

if price decreases if what ppl r willing to pay is less

Back

market share

Front

a company's product sales as a percentage of total sales for that industry business sales/ entire market sales x 100

Back

sales value vs volume

Front

how much worth vs how much sold

Back

howwwwww is it only half way thru the class

Front

kmnn

Back

sales value

Front

amount of sales expressed as the total sum of money spent by consumers eg 3 million pounds expenditure on clothing

Back

High market share benefits

Front

competitive advantage within the industry less risk of takeover high brand recognition- HIGH BRAND LOYALTY

Back

Market/sales growth

Front

This is the % change in the total sales in the market over a given period. change in size of market or sales / original size x 100

Back

market size

Front

The total value or quantity of demand in a specific market over a specific period of time. Can be measured in value terms (e.g. sales) or in terms of quantities (e.g. units) bought or sold. the total sales value or volume in a given market calculated by number of units sold in a market x price

Back

Marketing Objectives

Front

targets that the marketing function of a business wants to achieve in a given period of time (corporate objectives/ functional objectives/ marketing objectives)

Back