An opening speech of a national nominating convention that sets the tone of the upcoming campaign
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Jobs of campaign consultants
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Advertising, interpret polls, coordinate & level schedules, write speeches, secure endorsements, & manage the candidate's public image
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Political Action Committee (PAC)
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A political arm or interest group set up to contribute to political campaigns
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Open Primary
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a type of direct primary where voters choose on election day the party and primary they want to vote in
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Federal Election Campaign Act (FECA)
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Included limits on individual and PAC contributions but did not limit overall spending by candidates
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Party Building activities
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Voter registration campaigns, get-out-the-vote drives, or issue ads
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Incumbent
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Holding an indicated position, role, office, etc., currently
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New Hampshire Primary
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The first primary that is held in New Hampshire which is the smallest state with only 4 electoral votes
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Iowa Caucus
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A caucus that is held in February, that gets a lot of media attention
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Platform
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The formal written statement of the principles and beliefs of a political party
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Coattail Effect
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The favorable influence that a popular candidate has on the voters' selection of other candidates in his or her party
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Precinct election board
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Regulate the specific polling places and the voting process used in each precinct and count the votes
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Interest group
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A group of people that seeks to influence public policy on the basis of a particular common interest or concern.
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Dark Horse Candidate
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The one who receives unexpected support as a candidate for the nomination of a political convention
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Hard money
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Money spent promoting the candidates
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Reverse Coattail Effect
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The opposite of the coattail effect
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Runoff Primary
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a second primary between two candidates who got the most votes in the first primary
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Nomination
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the process of selecting candidates for office
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Campaign
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An effort to convince voters to elect an individual (typically a democrat or republican)
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"Super Tuesday"
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A day in early March when many Southern states hold their primaries
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"Media Circus"
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When an event uses media to catch more people's attention
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Blanket Primary
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a type of open primary when voters may vote for candidates of more than one party on an office to office basis
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Direct Primaries
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a nominating election where all party members may vote to choose the party's candidate for the general election
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Political Consultants
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Work on campaigns for the candidate
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General Election
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a regularly scheduled election where all voters choose winners for each office
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Precinct
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Geographic unit in which elections are conducted
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Australian Ballot
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a uniform ballot printed by the government distributed at polls and able to be marketed in secret
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Cross Over Vote
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a vote in which a member of one's party votes in the other party's primary
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Federal Election commission (FEC)
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Requires candidates and parties to make records of their contributions in public
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Convention as "Pep rally"
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An opportunity to show the public that the party is organized and behind it's candidate (similar to a pep rally)
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Caucus
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a meeting of leaders of a political party to select candidates. In a congressional caucus, party leaders and members meet to decide party strategies and conduct party business
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Loopholes
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Flaws in a system
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Closed Primary
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a type of direct primary where only registered party members may vote
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"The price"
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Monetary, psychological, and personal toll
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Soft money
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Money not regulated by federal law, used by political parties for general expenses