note many effect modifiers do not have a causal effect on the outcome, but instead are surrogates for variables that have a causal effect on the outcome
if M is a causal effect modifier and S is a surrogate effect modifier, a variable associated with the causal effect modifier, like S, will be indistinguishable analytically from the causal effect modifier, M
unlike interventions targeted at causal effect modifier, interventions targeted at surrogate effect modifier will not effect the outcome
therefore, better to focus on interventions on single exposure within levels of modifier rather than on modifier since intervening on modifier may not impact outcome