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MKT 301 - Ch. 12 - University of Louisville

memorize.ai (lvl 286)

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26 cards

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Section 1

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Customer Services

Front

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Last updated

4 years ago

Date created

Mar 1, 2020

Cards (26)

Section 1

(26 cards)

Customer Services

Front

human or mechanical efforts or activities that add value to a product

Back

Idea Generation

Front

seeking product ideas to achieve organizational objectives

Back

Product Differentiation

Front

creating and designing products so that customer perceive them as different from competing products

Back

Business Analysis

Front

evaluating the potential impact of a product idea on the firm's sales, costs and profits

Back

Commercialization

Front

refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product

Back

Concept Testing

Front

seeking a sample of potential buyers' responses to a product idea

Back

Brand Manager

Front

the person responsible for a single brand

Back

Aesthetic Modifications

Front

changes relating to the sensory appeal of a product

Back

Styling

Front

the physical appearance of a product

Back

Quality Modification

Front

changes relation to a product's dependability and durability

Back

Functional Modification

Front

changes affecting a product's versatility, effectiveness, convenience, or safety

Back

Venture Team

Front

a cross-functional group that creates entirely new products that may be aimed at new markets

Back

Screening

Front

selecting the ideas with the greatest potential for further review

Back

Quality

Front

the overall characteristics of a product that allow it to perform as expected in satisfying customer needs

Back

New Product Development Process

Front

a seven-phase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test-marketing, and commercialization

Back

Product Development

Front

determining if producing a product is technically feasible and cost effective

Back

Product Design

Front

how a product is conceived, planned, and produced

Back

Line Extension

Front

development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs

Back

Market Manager

Front

the person responsible for managing the marketing activities that serve a particular group of customers

Back

Product Manager

Front

the person within an organization who is responsible for a product, a product line, or several distinct products that make up a group

Back

Consistency of Quality

Front

the degree to which a product has the same level of quality over time

Back

Test Marketing

Front

a limited introduction of a product in geographic areas chosen to represent the intended market

Back

Level of Quality

Front

the amount of quality a product possesses

Back

Product Modification

Front

changes in one or more characteristics of a products

Back

Product Features

Front

specific design characteristics that allow a product to perform certain tasks

Back

Product Deletion

Front

eliminating a product from the product mix when it no longer satisfies a sufficient number of customers

Back