A business (usually Web-based) that markets and sells goods and services that it does not own or store. The aggregator allows other vendors to compete using its site, and then takes a percentage of the business. In essence, the site acts as a portal for an entire industry niche.
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JSP:
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A universal CGI technology that uses the Java interpreter to process data received from a Web form.
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Demographics
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The study of groups of people. Includes categorizing populations by interests, ethnicities, cultures and subcultures. Involves studying trends and needs associated with a particular group (for example, computer users between the ages of 18 and 49).
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Niche
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A smaller, specialized portion of the market. An example of a niche market in IT might be companies that provide clustering (multiple systems acting as a single host) for computer systems. Such companies service a much smaller market than computer users or Web database servers.
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certificate authority (CA)
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an organization that issues digital certificates and helps to ensure the identity of a person, host or process. It is a trusted third party that verifies the identity of the person or company that has submitted a Certificate Request (CR).
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PHP
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Relative simplicity and ability to create powerful applications and will run on multiple platforms. a technology used to process information sent from a Web form to a Web server.
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PERL
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A traditional well known CGI technology that is platform-independent. You can install the Perl interpreter on almost any operating system
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JavaServer Pages (JSP)
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A universal CGI technology that uses the Java interpreter, allowing developers to create CGI using the Java language.
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Request for Comments (RFC)
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a document published by the IETF that details information about standardized Internet protocols and those in various development stages.
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PHP:
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A new CGI technology that will run on multiple platforms.
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Which of the following provides a vendor-neutral means to register a database to an operating system so that any vendor's database driver can be used?
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Open Database Connectivity (ODBC)
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SEO factors
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how many hyperlinks point to the page, how informative, well structured code, updated information often, valid HTML code, applying CSSs and structuring pages correctly.
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digital certificate
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signed public key that verifies a set of credentials associated with the public key of a CA.
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Target date
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The projected point in time that a product or service will be released.
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ColdFusion:
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A proprietary CGI technology designed to be easier to install and use than other interpreters and languages.
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Open Database Connectivity (ODBC) interface
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was developed by Microsoft and is proprietary to Windows-based operating systems. ODBC's primary purpose is to allow an operating system to register a database, read and update it.
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Which of the following is a language used to create and maintain professional, high-performance corporate databases?
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Structured Query Language (SQL)
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Ajax:
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A CGI programming methodology that enables Web applications to interact with users in much the same way they do with desktop applications.
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Ajax
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A CGI programming methodology that enables Web applications to interact with users in much the same way they do with desktop applications.
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.NET
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Microsoft's standard development platform. A proprietary set of technologies and languages available mostly on Windows systems and installed on all IIS systems.
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Mind share
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The effect of marketing efforts influencing a particular target market or demographic. Mind share includes commercial phrases, catch words and sound bites that provoke recognition of the product, service or company by the public.
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Branding
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The creation of a distinctive identity and place in the market for a product or organization. Allows consumers to readily identify a product and its purpose. The look and feel of your Web site is often part of a marketing department's branding.
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Scalable Vector Graphics (SVG) technology
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It is an open standard that you can use to create cross-platform animated movies.
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Target market
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The specific sector in a market (i.e., the audience) that a product or service addresses. The target may be broad or it may be a niche market. For example, Microsoft and Ubuntu target several markets, including the market for Web and database servers for e-commerce.
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Ruby
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An object-oriented programming language based on Perl and Smalltalk. Includes the Ruby On Rails framework, which makes it possible to use Ruby to rapidly develop applications.
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Python:
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An open-source CGI technology that emphasizes code readability by employing minimalistic code syntax and semantics.
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Public Key Infrastructure (PKI)
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is a collection of individuals, networks and computers that together comprise the ability to authoritatively confirm the identity of a person, host or organization.
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Django:
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An open-source Web framework that makes the creation of complex, database-driven Web sites easier by emphasizing the use of components that can be reused.
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Active Server Pages (ASP)
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An older, proprietary CGI technology available only on Microsoft-specific systems or systems with a special interpreter installed . ASP is powerful because it is specially designed to work with the underlying operating system. ASP requires developers to learn VBScript and/or JavaScript.
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.NET:
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A proprietary CGI technology that allows you to use various languages, including JavaScript, VBScript, Visual Basic or C#.
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Python
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An open-source CGI technology that emphasizes code readability by employing minimalistic code syntax and semantics.
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Which of the following can be run on various systems and is used to update database files?
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Java Database Connectivity (JDBC)
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Django
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An open-source Web framework written to help developers use the Python language.
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Common Gateway Interface (CGI)
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implementations use various computer languages and technologies, including: Perl, PHP Hypertext Preprocessor (PHP), Active Server Pages (ASP) and .NET.
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Which of the following is proprietary to Windows-based operating systems and is used to update database files?
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Open Database Connectivity (ODBC)
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Perl
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A traditional CGI technology that is platform-independent.