- the amount of white space between text or between lines,
- the amount lines are indented,
- the colors used for the text and the backgrounds
- the font size and style of text
- the precise position of text and graphics
- How front matter (preface, figure list, title page,
and so forth) should look
- How all or individual sections should be laid out in terms of space (for example, two newspaper columns, one column with headings having hanging heads, and so forth)