focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships
Back
forming stage
Front
members get to know one another and develop a social dynamic
Back
need
Front
a personal requirement
Back
Job Sharing
Front
(aka "work sharing") arrangement whereby two people share one full-time position
Back
self-managed teams
Front
groups of employees with the authority and skills to manage themselves
Back
utility
Front
ability of a good or service to satisfy a human need
Back
team
Front
two or more workers operating as a coordinated unit to accomplish a specific task or goal
Back
Human Relations Movement
Front
examined working conditions and the affect on employee motivation (Hawthorne)
Back
scientific management
Front
application of scientific principles to management of workers (F.W. Taylor)
Back
morale
Front
an employee's attitude or feelings about the job, about superiors, and about the firm itself
Back
customer lifetime value (CLV)
Front
is a measure of a customer's worth (sales minus costs) to a business during one's lifetime
Back
safety needs
Front
things we require for physical and emotional security (ex: job stability, health insurance, pension plans, safe working conditions)
Back
expectancy theory
Front
motivation depends on how much we want something and on how likely we think we are to get it
Back
Physiological needs
Front
food, water, clothing, shelter, sleep
Back
Theory X
Front
1. Ppl don't like work and avoid it
2. Managers must coerce, control, and frequently threaten employees to achieve organizational goals.
3. Ppl must be led b/c of little ambition don't seek responsibility;
concerned mainly about security
(NEGATIVE OUTLOOK)
Back
equity theory
Front
based on the premise that people are motivated to obtain and preserve equitable treatment for themselves.
Back
Herzberg's Motivation-Hygiene Theory
Front
The idea that satisfaction and dissatisfaction are separate and distinct dimensions
Back
relationship marketing
Front
"marketing decisions and activities focused on achieving long-term, satisfying relationships with customers."
Back
motivation factors
Front
when present they increase motivation (ex: achievement, recognition, responsibility, advancement, growth, and the work itself)
Back
self-actualization needs
Front
need to grow, develop and be all that we are capable of being
Back
job redesign
Front
can be achieved by combining tasks, forming work groups, or establishing closer customer relationships
Back
Flextime
Front
a system in which employees set their own work hours within certain limits determined by employers
Back
form utility
Front
created by converting production inputs into finished products
Back
norming stage
Front
group stabilizes; roles solidify
Back
goal setting theory
Front
states that employees are motivated to achieve goals that they and their managers establish together
Back
esteem needs
Front
respect and recognition from others; a sense of personal accomplishment and worth (self-esteem)
Back
motivation
Front
the individual internal process that energizes, directs, and sustains behavior
Back
storming stage
Front
volatile; lack of unity; goals and objectives develop
Back
piece-rate system
Front
employees are paid a certain amount for each unit of output they produce (F.W. Taylor)
Back
Part-time work
Front
permanent employment in which individuals work less than a standard work week
Back
employee ownership
Front
employees own the company they work for by virtue of being stockholders
Back
Maslow's hierarchy of needs
Front
Physiological
Safety
Social
Esteem
Self-Actualization
Back
virtual team
Front
members who are geographically dispersed but communicate electronically
Back
Empowerment
Front
making employees more involved in their jobs and in the operations of the organization by increasing their participation in decision making
human requirements for love, affection, and a sense of belonging
Back
Job enlargement
Front
expanding a worker's assignments to include additional but similar tasks
Back
Theory Z
Front
combines the aspects of Japanese and American firms
Back
performing stage
Front
team at full potential -- doing what they set out to do
Back
Theory Y
Front
(POSITIVE OUTLOOK)
1. Ppl realize work is important
2. They like to work toward goals
3. Seek and accept responsibility
4. Can accomplish Org goals
5. Orgs don't take full advantage of HR
Back
Management by Objectives (MBO)
Front
managers and employees collaborate in setting goals
Back
reinforcement theory
Front
based on the premise that people will repeat behavior that is rewarded and will cease behavior that is punished
Back
hygiene factors
Front
supervision, working conditions, interpersonal relationships, pay, job security, company policies and administration --> reduce dissatisfaction when they are present to a certain degree
Back
cross-functional team
Front
consists of individuals with varying specialties, expertise, and skills that are brought together to achieve a common task
Back
Problem Solving team
Front
created to solve problems
Back
Behavior Modification
Front
systematic program of reinforcement to encourage desirable behavior
Back
Job enrichment
Front
motivating employees by providing them with variety in their tasks while giving them some responsibility for, and control over, their job
Back
place utility
Front
created by making a product available at a location where customers wish to purchase it
Back
telecommuting
Front
telecommuting, working at home all the time or for a portion of the work week
Back
Section 2
(50 cards)
marketing concept
Front
business philosophy that a firm should provide goods and services that satisfy customers' needs through a coordinated set of activities that allow the firm to achieve its objectives
Back
cash flow
Front
movement of money in and out of an organization
Back
risk-return ratio
Front
based on the principle that a high-risk decision should generate higher financial returns for a business
Back
unsecured financing
Front
not backed by collateral
Back
commercial paper
Front
a short-term promissory note issued by a large corporation. The maturity date for commercial paper is normally 270 days or less
Back
data
Front
numerical or verbal descriptions that usually result from some sort of measurement
Back
marketing mix
Front
a combination of product, price, distribution, and promotion developed to satisfy a particular target market
Back
not-for-profit accounting
Front
helping not-for-profit organizations to account for all donations and expenditures
Back
tax accounting
Front
planning tax strategy and preparing tax returns for firms or individuals
Back
GAAP
Front
generally accepted accounting principles that have been developed to provide an accepted set of guidelines and practices for U.S. companies reporting financial information and the accounting profession
Back
primary market
Front
a market in which an investor purchases financial securities (via an investment bank) directly from the issuer of the securities
Back
possession utility
Front
created by transferring title (or ownership) of a product to a buyer
Back
long-term financing
Front
money that will be used for longer than one year
Back
Certified Public Accountant (CPA)
Front
individual who has met state requirements for accounting education and experience and has passed a rigorous accounting examination
Back
speculative production
Front
time lag between the actual production of goods and when the goods are sold
Back
undifferentiated approach
Front
a single marketing mix directed at the entire market for a particular product
Back
market segmentation
Front
process of dividing markets into segments
Back
marketing plan
Front
a written document that specifies an organization's resources, objectives, marketing strategy, and implementation and control efforts to be used in marketing a specific product or product group
Back
target market
Front
a group of individuals or organizations, or both, for which a firm develops and maintains a marketing mix suitable for the specific needs and preferences of that group
Back
financial management
Front
consists of all the activities concerned with obtaining money and using it effectively
Back
audit
Front
an examination of a company's financial statements and the accounting practices that produced them
Back
return on sales (profit margin)
Front
a financial ratio calculated by dividing net income after taxes by net sales.
Back
inventory turnover
Front
number of times the firm sells its merchandise inventory in one year
Back
investment banking firm
Front
an organization that assists corporations in raising funds, usually by helping to sell new issues of stocks, bonds, or other financial securities
Back
financial accounting
Front
generates financial statements and reports for interested people outside of an organization
Back
promissory note
Front
written pledge by a borrower to pay a certain sum of money to a creditor at a specified future date
Back
managerial accounting
Front
provides managers and employees within the organization with the information needed to make decisions about a firm's financing, investing, marketing, and operating activities
Back
trade credit
Front
a type of short-term financing extended by a seller who does not require immediate payment after delivery of merchandise
Back
knowledge management (KM)
Front
firm's procedures for generating, using, and sharing the data and information
Back
market segment
Front
a group of individuals or organizations within a market that shares one or more common characteristics
Back
statement of cash flows
Front
illustrates how the company's operating, investing, and financing activities affect cash during an accounting period
Back
the "Big Four"
Front
Top 4 Accounting Firms: PricewaterhouseCoopers (PwC)
Ernst & Young
KPMG
Deloitte Touche Tohmatsu
Back
financial ratio
Front
a number that shows the relationship between two elements of a firm's financial statements.
Back
Accounting
Front
the process of systematically collecting, analyzing, and reporting financial information
Back
information
Front
data presented in a form that is useful for a specific purpose
Back
market
Front
a group of individuals or organizations, or both, that need products in a given category and that have the ability, willingness, and authority to purchase them
Back
government accounting
Front
providing basic accounting services to ensure that tax revenues are collected and used to meet the goals of state, local, and federal agencies
Back
short-term financing
Front
money that will be used for one year or less
Back
chief financial officer (CFO)
Front
a high-level corporate executive who manages a firm's finances and reports directly to the company's chief executive officer or president
Back
database
Front
a single collection of data and information stored in one place that can be used by people throughout an organization to make decisions
Back
prime-interest rate
Front
the lowest rate charged by a bank for a short-term loan (reward for great credit ratings)
Back
initial public offering (IPO)
Front
occurs when a corporation sells common stock to the general public for the first time
Back
Marketing Mix (Components)
Front
Product
Price
Distribution
Promotion
Back
marketing strategy
Front
a plan that will enable an organization to make the best use of its resources and advantages to meet its objectives
Back
cost accounting
Front
determining the cost of specific products or services
Back
time utility
Front
created by making a product available when customers wish to purchase it
Back
current ratio
Front
computed by dividing current assets by current liabilities
Back
secondary market
Front
a market for existing financial securities that are traded between investors
Back
factor
Front
a firm that specializes in buying other firms' accounts receivable
Back
securities exchange
Front
a marketplace where member brokers meet to buy and sell securities (NYSE)
Back
Section 3
(15 cards)
private placement
Front
occurs when stock and other corporate securities are sold directly to insurance companies, pension funds, or large institutional investors
Back
serial bonds
Front
bonds of a single issue that mature on different dates
Back
convertible bond
Front
can be exchanged, at the owner's option, for a specified number of shares of the corporation's common stock
Back
maturity date
Front
he date on which the corporation is to repay the borrowed money
Back
bond indenture
Front
a legal document that details all the conditions relating to a bond issue
Back
mortgage bond
Front
corporate bond secured by various assets of the issuing firm
Back
financial leverage
Front
use of borrowed funds to increase the return on owners' equity
Back
sinking fund
Front
a sum of money to which deposits are made each year for the purpose of redeeming a bond issue
Back
corporate bond
Front
corporation's written pledge that it will repay a specified amount of money with interest
Back
registered bond
Front
registered in the owner's name by the issuing company
Back
over-the-counter (OTC) market
Front
a network of dealers who buy and sell the stocks of corporations that are not listed on a securities exchange
Back
trustee
Front
individual or an independent firm that acts as the bond owner's representative
Back
debenture bond
Front
backed only by the reputation of the issuing corporation
Back
retained earnings
Front
The portion of a corporation's profits not distributed to stockholders
Back
term-loan agreement
Front
a promissory note that requires a borrower to repay a loan in monthly, quarterly, semiannual, or annual installments