he purpose of management is to unify the efforts of different individuals in an organisation towards achieving a common goal. These are some functions of management: Planning Planning involves creating a timeline of tasks that need to be completed to achieve a specific goal. Managers execute planning should be carried out in a systematic fashion to avoid wastage of resources and time. A detailed plan of action minimises confusion, risk, wastage and uncertainty. For example, the top management in a small business may set a high sales target for one quarter to compensate for the previous quarter's losses. A start-up's founder may plan to make formal efforts to associate with the government and other large institutions to expand the scale of their operations. Heads of local digital marketing companies may plan to create an international market for their products and services. An IT company may decide to update their work regulations to accommodate work-from-home for their employees
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