Section 1

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Passive Color

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Last updated

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Date created

Mar 1, 2020

Cards (38)

Section 1

(38 cards)

Passive Color

Front

blends in

Back

Hotels want their website to be the _________________ or ______________

Front

aspiration group or membership group. The stronger identity you have the more sales/revenues you get.

Back

In Group

Front

Membership Group

Back

Content

Front

- Quantity vs. Quality - Identity vs. Beliebers

Back

Action Color

Front

emphasizes things, stands our

Back

Dissociative Group

Front

people that are not similar to you and you don't want to be like them

Back

Membership group

Front

Include people similar to you. When your in-group purchases something then you are more likely to purchase/do something as well.

Back

Crawler/Spider

Front

Search engines like google send our crawlers and spiders to create a database a create classifications - Scan & Index - Page-Link-classification

Back

HRI - Sociable

Front

Proactively engage with humans

Back

Virtual Reality vs. Augmented Reality

Front

virtual reality - all on a computer vs Augmented Reality - part of the environment is real ex. Pokemon go

Back

Website Evaluation II Framework

Front

1) Content 2) Navigation 3) Aesthetics 4) Connection

Back

What are the two categories of a reference group?

Front

Out Group In Group

Back

2 Page Rule

Front

Back

Out Group

Front

- Aspiration Group - Dissociative Group - General Out Group

Back

HRI - Socially Situated

Front

able to distinguish between other social agents or other objects in the environment

Back

Audio output devices

Front

Headphones or specially located speakers

Back

Meta Tags and Back linking are

Front

the two things that help us achieve a higher ranking

Back

VR (Virtual Reality)

Front

- An advanced human-computer interface that simulated a realistic environment and allows participants to interact with it - 3D Environment that is created by computers

Back

Meta tags

Front

only read by spiders, not human readable (users cannot see on the website)

Back

All of these devices target what?

Front

one of your five senses

Back

Robots - HRI

Front

Human robot interaction is a field of study dedicated to understanding, designing, and evaluating robotic systems for use by or with humans

Back

HRI - Socially Intelligent

Front

Show aspects of human-style social intelligence

Back

Search engines like google send out crawlers and spiders

Front

to create a database and create classifications

Back

Reference Group

Front

Reference Groups influence consumers behaviors accordingly

Back

Aspiration Group

Front

celebrities, people who are not similar but you want to be like them and do what they do

Back

Quality is always more important than

Front

quantity

Back

General Out Group

Front

people who are not similar to me and I don't care`

Back

BSC Approach

Front

Balance Scorecard Approach

Back

Balance Scorecard Approach Definition

Front

a tool that translates an organization's mission and strategy into a comprehensive set of performance measures that provide the framework for a strategic measurement and management system

Back

3 Click Rule

Front

Back

Modified BSC Approach (4 perspectives)

Front

- More important one 1) Technical Perspective, 2) Marketing Perspective, 3) Customer Perspective, and 4) Internal Perspective

Back

Gadgets

Front

VR input devices Haptic Devices Audio output devices Olfactory display

Back

SEO

Front

search engine optimization: how can you achieve a higher ranking on results page.

Back

Back linking

Front

when you have links on your page that go into or are linked back from those popular and credible websites. Ex. Restaurant has a Website and that link is on NRA website

Back

Haptic devices

Front

Tactile sensation

Back

Olfactory display

Front

It sprays certain smell or smell combinations at a particular target area

Back

VR input devices

Front

Mouse, joystick, mechanical arm, interactive gloves, and etc.

Back

You need to have at least _______ of these gadgets involved to be a VR

Front

one

Back