Section 1
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Smalltalk
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Last updated
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Date created
Mar 1, 2020
Cards (100)
Section 1
(50 cards)
Smalltalk
A programming language that pioneered object-oriented programming. Not popularly used in web dev
Vertical Portal
Dedicated to one specific interest or field
T1
A digital carrier that transmits data at a speed of 1.544 Mbps
Yahoo! and Google are examples of:
Horizontal Portals
Business-to-consumer (B2C)
An e-commerce model in which a web-based business sells products and/or services to consumers or end users
What is the term for a hardware based or software based system that mediates between a merchant and an acquirer?
Payment Gateway
Transport Layer Security (TLS)
A protocol based on SSL 3.0 that provides authentication and encryption, used by most servers for secure exchanges over the Intertet
Hot Spot
Acts as hyperlink when clicked
Active Server Pages (ASP)
An older, proprietary technology available only on Microsoft-specific systems or systems with a special interpreter installed
Business-to-Consumer (B2C) e-commerce model description:
A website that targets consumers or end users and sells products and/or services
Site Map
A brief, hierarchical representation of a website that enables visitors to quickly identify areas of the site and navigate to them
Merchant
e-commerce enabled website
Mailing List Server
An email server that regularly sends email messages to a specified list of users
Request for Comments (RFC)
A document published by the IETF that details information about standardized Internet protocols and those in various development stages
bandwidth
The amount of information, sometimes called traffic, that can be carried on a network at one time. The total capacity of a line. The rate of data transfer over a network connection; measured in bits per second
Brand
A concept or collection of symbols associated with a product, service, or person
Consumer-to-consumer (C2C)
An e-commerce model in which individual consumers sell products or services to other consumers
Spam
Unsolicited and unwanted email messages; the online equivalent of junk mail
JavaServer Pages (JSP)
Universal technology that uses the java interpreter, allowing developers to create applications using the java language
Web Analytics
Practice of collecting data and studying user behavior in an attempt to increase market share and sales
Public Key Infrastructure (PKI)
Collection of individuals, networks and computers that together have the ability to authoritatively confirm the identity of a person, host, or organization
Push Technology
Automatically provides information to a customer list
Secure Sockets Layer (SSL)
A protocol that provides authentication and encryption, used by most servers for secure exchanges over the internet. Superseded by Transport Layer Security
3-D Secure
An XML-based protocol used by credit card companies to add security to online credit and debit card transactions
Portal
Gateway
Perl
Traditional technology that is platform depenedent
JavaScript
Scripting language that is used to make web pages interactive
Visitor Tracking
Technology that provides info such as number of site visitors, length of time visitors remain & frequency of specific visitor
.NET
Microsoft's proprietary set of technologies and languages available mostly on Windowns systems and installed on all IIS systems
Pay Per Click (ppc)
An internet marketing technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service
Branding
Creation of a distinctive identity and place in market for a product
Search Engine Optimization (SEO)
The process of improving the volume and quality of traffic to a Website by structuring content to improve search engine ranking. A specific activity of internet marketing
Certificate Authority (CA)
Organization that issues digital certificates and helps ensure the identity of a person, hose, or process
User Input Form
contains code that references a web server
Aggregator
Business that markets and sells goods and services that it does not own or store
Business-to-business (B2B)
An e-commerce model in which a web-based business sells products and/or services to other businesses
Acquirer
Merchant's bank
Structured Query Language (SQL)
A language used to create and maintain professional, high performance corporate databases
What is a web server application?
An application that receives information, provided by an end users on a user-input form, from a web server or database server
Demographics
The study of groups of people Specifically, the practice of gathering statistical data by studying populations based on characteristics such as age, income and education
Customs
National departments responsible for controlling items entering and leaving the country
Mind Share
Name Recognition
To design webpages to be part of a larger marketing strategy, you need to help establish name and brand recognition, otherwise known as:
Mind Share
Which internet marketing practice involves studying trends associated with particular population groups?
Demographics
Image Map
Set of coordinates on an image that creates a hot spot
Web Analytics
The practice of collecting data and studying user behavior in an attempt to increase market share and sales
Electronic Commerce (e-commerce)
The integration of communications, data management and security capabilities to allow organizations and consumers to exchange information related to the sale of good and services
Horizontal Portals
website that provides links to various websites with no particular focus Linked sites represent diverse interests rather than one focus
Ajax
A programming methodology that uses a number of existing technologies together and enables Web applications to make incremental updates to the user interface without the need to reload the browser page
PHP Hypertext Preprocessor (PHP)
A newer technology that will run on multiple platforms
Section 2
(50 cards)