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Best usability practices when building an online catalog and checkout system
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Date created
Mar 14, 2020
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Section 1
(50 cards)
Best usability practices when building an online catalog and checkout system
Always place yourself in the customers' shoes to design for their optimal experience. Make sure that products and information are easy to find and that the process to checkout is a streamlined experience with the leas amount of barriers to conversion in place
What are the different shopping cart promotion types, and how can shoppers apply them as discounts?
-Percent of product price discount -Fixed amount discount -Fixed amount discount for whole cart -Buy X get Y free (discount amount is Y) -Either automatically or via a coupon
Does Magento Enterprise Edition functionality allow merchants to contact shoppers about their abandoned shopping carts?
-See Reports -> Shopping Car and select Abandoned Carts -Can then export as CSV or contact with the email of the account if the user has submitted that information
How can you create a page redirects for specific search requests?
-Navigate to Catalog -> Search Terms -Edit or Add New Search Term -Choose the term and specify the page to redirect users to
Advantages of Magento MVC Architecture when building a site.
-Used to keep the code modular and clean to assist in the programming (keeps things separate) Divides a given software application into three interconnected parts, so as to separate internal representation of information from the ways that information is presented to or accepted from the user -The central component, the model, consists of application data, business rules, logic and functions -A view can be any output representation of information, such as a chart or a diagram -Multiple views of the same information are possible, such as a bar chart for management and a tabular view for accountants -The third part, the controller, accepts input and converts it to commands for the model view
How can you display associated products in the car and on the product page?
-This can be accomplished by specifying one of the product relations (related, up-sell, cross-sell) -Can either be specific (in the product record) or rule-based (EE only)
Which Magento feature can be used to display different content (example: CMS banner) depending on customer playgroup?
-Customer Segmentation
Omni-Channel
Step above Multi-Channel. Omni-Channel dictates that we should provide same brand experience irrespective of channel/medium customer chooses
Can shopping cart products be shared among different websites?
No, only one cart per site that is not shared
RMA
Return Merchandise Authorization
PA-DSS
Payment Application Data Security Standard Implemented in an effort to provide the definitive data standard for software vendors that develop payment applications
What are the main differences in Magento indexing between Magento Community Edition 1.8 and Enterpise Edition 1.13?
-Partial Indexes -Removed ability to manually re-index
Agile methodology
-Spring based delivery -Iterative development where priorities can shift each sprint -Provides flexibility to implement small changes to the product as it can be seen as an output to each sprint -Planning is style required
Can you have different product types using the same Attributes Set?
Yes, can definitely have different product types using the same attributes
What are the different product or order price discount options available in the shopping cart in Magento Enterprise Edition?
-Percent of product price discount -Fixed amount discount -Fixed amount discount for whole cart -Buy X get Y free (discount amount is Y)
MVC
Model View Controller
When Should PA-DSS Be Applied?
This should be applied on any site that is utilizing payment applications
How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight and so on?
Duplicate content - Ensure that each product will have a unique description and there is only a single path to the same product. Meta content - ensure that this is populate and crawlable Meta title - again, make sure that this is populated Keyword search terms - make sure that this information is populated and relevant Attribute weight - When SOLR is used, make sure that weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
How can a customer register an account when placing an order?
-Option to 'Create an account" or 'Checkout as guest' as the first step in the checkout process
Can a customer submit a JPG image with a product review?
NO
S.M.A.R.T Requirements
-Specific -Mesurable -Achievable -Relevant -Time-bound
Different ways in which an Admin user can update product inventory
-Directly in the product record -Mass import updates -Creating an order in the admin -Creating a credit memo and returning to stock -Canceling an order
What is the product "Attribute Set" used for in Magento?
A grouping of attributes that can be used as a template for similar products (for example, there could be a set specific to electronics and one specific to clothing as there is not a lot of overlap)
What is the process of creating layered navigation (including category creation and attributes, product attribute types, and product-category associations)?
-Create and category tree that will be used for the main navigation and potential drill down -Create the attributes and determine which will be used for reductive navigation from the manage attributes section of the admin -Assign the products to categories and the appropriate attribute values
Multi-Channel
Providing different platforms like web, mobile, etc. to faciliate the sale of products/items
When Is SSL Required When Transacting Online Data?
It is required when the data is personal or private
Minimum attributes to create a simple product
-Name -Description -Short Description -SKU -Weight -Status -Visibility -Tax Class -Price -Qty (If Manage Stock = Yes)
Can a customer place orders?
Dependent on if 'Guest Checkout' is selected as an option in the admin configuration
Process for getting a site certified as PCI-compliant
Utilize a PCI scanning told that will provide a report on the level of compliance. If there are any failures, they will need to be addressed and resolved before a rescan can take place.
How can you change the layout of the catalog pages using Magento Admin functionality?
-List Mode -Custom Design
How can you create a product discount to have it automatically added in the shopping cart
-Shopping cart price rule
Process for creating a product, and catalog data used in this process
Catalog -> Manage Products -> Add Product Select the Product type and attribute set Based on the above set the appropriate attributes Upload images Enable the product and assign to the appropriate categories
Requires attributes for creating a CMS page using Magento Admin functionality
-Page title -URL key -Store View -Status -Layout
Can customers ship products to multiple different addressed using native Magento functionality?
YES
Methods available in the Magento Admin (in the System section) to change the design of a site
-Package -Themes
How does the persistent shopping cart option work in Magento?
When a user adds a product to their cart (even if not logged in), that session is cookied so if the user is to return, those items will still appear in their cart as a part of that session
What marketing and merchandising features are available only in Magento Enterprise Edition?
-Customer Segmentation -Dynamic Rule Based Product Relations -Persistent Shopping -Automated Email Marketing Reminder -Private Sales -Gift Registry -Gifting options -Rewards Points -Store Credits -Multiple Wish Lists
Waterfall methodology
-Traditional methodology -Typically will be managed via a Gantt chart -Not flexible to change -Typically need to design and scope the entire project before beginning
How can you display a telephone number in a page footer using Admin functionality?
-Specify the phone number for the store -Enable display in footer using the appropriate variable
When does product inventory change (decrease) during the ordering process?
When the order is actually placed by the end user (pending/processing)
Canonical Link Element
Used for SEO that will describe the 'proper' link that should be used.
Different product types in Magento Enterprise Edition
-Simple -Configurable -Grouped -Bundle -Virtual Downloadable -Gift Card
SSL
Secure Socket Layer Required as it will encrypt data that is entered client side when transmitting to the application
Best practices for protecting commerce user data
Never store sensitive data onsite (CC or payment info) and for the data that is stored, ensure that the information is encrypted where available and correct server security measures are in place to prevent access to this information
Type of RMA
RESOLUTION: -Exchange -Refund Store Credit REASON FOR RETURN: -Wrong Color -Wrong Size -Out of Service
Social Merchandising" techniques that are used in commerce
-Ratings, likes, comments and purchases from either a social network or a broader community -This can involve onsite ratings and reviews Currently the trend is moving towards matching customer interests with products offering.
What payment methods are payment functionality are available only in Magento Enterprise Edition?
-Payment Bridge -CoD
How can an administrator control the inventory change?
-Manage Stock Yes/No -Decrease Stock When Order is Placed
Product data constructed in Mangeto
EAV structure so that there can be an ever-expanding structure of data Elements of a product include: -Attributes -Categories -Inventory -Pricing -Images -Product Associations -Design -Website Associations -Product Reviews -Product Tags
How is the price defined for a product and what methods are available for the changing product price using Magento Admin functionality?
-Price is defined within the Prices tab of a product -Can be set as a standard price -Set a special price -Set a group price -Set a tier price -Configurable base plus price -Custom options -Catalog price rules -Shopping cart price rules
Section 2
(39 cards)